CPM Deals and How to Prove Your Business is Valuable Before Generating Revenue

The Social Leverage Letter | Issue #159

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Beehiiv (Fund IV) has introduced two new features, CPM Deals and Backlinks, to enhance monetization and SEO for publishers. CPM Deals offer guaranteed payouts based on impressions from top brands, while Backlinks provide internal linking capabilities to improve site visibility and SEO.

To prove a pre-revenue startup’s value, focus on early indicators like high user engagement, strategic position in the value chain, readiness to scale, and cost-effective go-to-market velocity. These measurable signals of demand and usage help investors see potential for growth, making a strong case for the business even before revenue generation. (SLAF)

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