- Social Leverage Weekly
- Differentiation Via Follow-up, Money in Motion, and Night Golf Under the Lights
Differentiation Via Follow-up, Money in Motion, and Night Golf Under the Lights
Social Leverage Letter | Issue #103
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3 articles, 2 podcasts, and 1 video.
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Most people fail to send thank you notes due to busyness and lack of urgency, however sending follow-up "thank you" emails after meetings is an effective way to build relationships.
II. Money in Motion
"Money in motion" events like divorce, death, or selling a business are increasingly being used by advisors and startups as leads to contact new clients. Capturing data on these events in real-time is valuable but could be seen as ambulance chasing.
There are 19 golf courses in the US that offer night golf under stadium lights including Grass Clippings at Rolling Hills (Fund IV). Night golf is particularly convenient for West coast states such as Arizona where temperatures are consistently 100+ degrees in the summer.
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