Meta Rules Everything and Nayya Secures Strategic Investment from Workday

The Social Leverage Letter | Issue #153

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Tyler Denk, Beehiiv CEO (Fund IV), highlights Meta's (Facebook) dominance in digital advertising, arguing that despite criticisms, the company remains the most effective platform for businesses to target customers. He shares personal experience from running growth at Morning Brew, where Meta's superior ad tools and targeting consistently outperformed other platforms.

Nayya (Fund III), a benefits experience platform, has secured a strategic investment from Workday Ventures to further enhance its AI-driven approach to simplifying employee benefits selection. This investment supports Nayya's mission to provide personalized, data-driven solutions that improve benefits engagement and satisfaction for employees.

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