Modern Care, Zero-Billion Dollar Markets, and Help wanted

The Social Leverage Letter | Issue #160

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In this article on MedCity News, 1upHealth’s (Fund III) CSO discusses how the days of evaluating care performance separately from care cost are coming to an end – driven by modern data standards and software architectures.

Scott Harley from Everywhere Ventures (SLAF) explores the concept of "Zero-Billion Dollar Markets," where entrepreneurs create entirely new markets that others initially dismiss as impractical or non-existent. By identifying gaps between perception and reality or merging unlikely fields, founders can invent unique categories, like Qualtrics with "Customer Experience" or Radicle Science with "Proof as a Service," ultimately establishing a monopoly in their self-created space.

Tyler Denk, founder of Beehiiv (Fund IV) describes his journey in building and scaling customer support for a SaaS platform, initially managing everything solo before hiring a team post-Series A funding. As user demand and support complexity grew, the company implemented structural improvements, focusing on enhancing the platform, resources, and AI assistance.

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