- Social Leverage Weekly
- The Power of Personalization, A First-Generation iPod Sells for a Record $29,000, and AI Has Finally Become Transformative
The Power of Personalization, A First-Generation iPod Sells for a Record $29,000, and AI Has Finally Become Transformative
Social Leverage Letter | Issue #101
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Financial advisors should understand clients' unique interests, values and mindsets through better questioning in order to provide personalized portfolios, messaging and advice that engages clients beyond investment performance alone. Assessing clients into investor "mindsets" allows advisors to segment and customize engagement efficiently to align with each client's goals, values and level of interest in portfolio details or emerging trends. This personalized approach transforms the client experience by making them feel understood as investors and human beings.
A first-generation iPod recently sold for $29,000 on Rally (Fund III), a collectibles investing platform. Vintage and rare Apple products are currently seeing high demand among collectors. Experts say the high prices reflect the scarcity and origin story of these items, as well as the legendary status of Steve Jobs as a pioneer.
During the previous tech cycle, AI primarily favored tech giants. However, the landscape has shifted due to innovative developments in generative AI, exemplified by ChatGPT. This shift is bringing about novel use cases that were previously unattainable, marked by substantial advancements in both cost-effectiveness and speed.
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