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Social Leverage Letter | Issue #22

Social Leverage Letter | Issue #22

Logistics, Risk Immunity, Copywriting Tips, Gorilla Businesses, and Chasing Happiness

Pete Weishaupt
January 30, 2022

The Social Leverage Letter is a weekly newsletter for early-stage seed startups and investors. Receive it directly in your inbox every Sunday. Subscribe now.

UPFRONT

Portfolio company Logixboard raised $32 million this week. This Series B round follows a $13 million Series A in April. The company provides software solutions to freight forwarders. In addition to new features and functionality that will include a payment processing platform, the raise will allow Logixboard to scale up their head count from less than 60 people today to 140 by the end of this year. Check out the Logixboard Careers page.

Portfolio Company Logixboard Raises $32M in Series B to Continue Modernizing the $2T Freight Forwarding Industry — Social Leverage

The $32M Series B round was led by Insight Partners with continued participation by Social Leverage, Redpoint Ventures, F-Prime Capital, Founder’s Co-op, and other existing investors. The Series B follows a $13M Series A raise in April of 2021. After the Series A, the company experienced immense gro

https://www.socialleverage.com/blog/2022/1/25/portfolio-company-logixboard-raises-32m-in-series-b-to-continue-modernizing-the-2t-freight-forwarding-industry

READING

Chief Executive

You can't create contingency plans for every Black Swan scenario, but building what Gen. McChrystal calls a 'Risk Immune System' will give you a good chance to come out the other side of a crisis with a business that runs faster, smoother, and stronger than ever before.

Gen. Stanley McChrystal On Building Your 'Risk Immune System'

Challenges and threats may be inescapable, says Gen. McChrystal, but the ability to move through them—and thrive—is very much in your hands. Here’s how.

https://chiefexecutive.net/gen-stanley-mcchrystal-on-building-a-risk-immune-system/

MarketingExamples.com

In the beginning of a startup, nearly all jobs fall on the founders. Whether you're writing your own copy, or are now in a position to hire a copywriter, knowing what good copy looks like is half the battle.

17 tips for great copywriting

No filler. No wasted words. Only gold. Pound for pound the best copywriting article on the web. 17 copywriting tips. Put your feet up and enjoy.

https://marketingexamples.com/copywriting/tips

Our blog

Reading body language was paramount to our survival as a species. Here's a quick hack to get better at it:

How to Master Nonverbal Communication — Social Leverage

You’ve probably heard before that something like 90 plus percent of communication is nonverbal. Over 50 percent is body language and nearly 40 percent is tone of voice. I don’t know if this is true; or the science behind how they figured it out, but I believe it. I recently heard author Robert Gree

https://www.socialleverage.com/blog/2022/1/25/how-to-master-nonverbal-communication

LISTENING

Colossus

Geoffrey Moore has spent his career unraveling the dynamics of disruptive innovation. His simplest definition of a Gorilla company is one that’s a market share leader in a powerful category. His take on exceptional leaders? The ability to galvanize an organization to go beyond its comfort zone.

Building Gorilla Businesses

Geoffrey Moore is a tech author, consultant, and venture partner at Wildcat Ventures. We define what makes a company a

https://www.joincolossus.com/episodes/88229579/moore-building-gorilla-businesses?tab=blocks

WATCHING

Big Think

There are only two kinds of people who don’t experience painful emotions; psychopaths and the departed. Many of us have the false expectation a happy life means being happy all the time. Dr. Tal Ben-Shahar says learning to accept and embrace painful emotions is a key component of having a happy life.

JOB BOARD

Brand Designer

Seattle or Remote

https://boards.greenhouse.io/logixboard/jobs/4168318004

Content Specialist

Seattle, WA - Remote

https://boards.greenhouse.io/logixboard/jobs/4195951004

Senior Data Engineer

Koyfin is a rapidly growing, VC-backed, NYC-based fintech startup looking to hire a Senior Data Engineer to build and scale our product from thousands to millions of users. Our mission is to empower investors with easy to use analytics and beautiful charts, graphs and tools to understand market ...

https://docs.google.com/document/d/1UKOtLoPwKqh-P4XwXedUiRG_YRa6Q145r0V5mdmi3UE/edit

Software Engineer

Job Opening: Software Engineer at beehiiv in Remote.

https://careers.beehiiv.com/en/jobs/21465

Our portfolio companies are seeking great candidates to fill roles in engineering, product management, design, sales, marketing, HR, and more. Browse ALL available opportunities here.

Check out all of our portfolio companies at Social Leverage.

Affiliate Disclosure: Social Leverage Group, LLC ("SLG"), Social Leverage Capital Fund I, LP ("SLC"), Social Leverage Capital Fund II, LP ("SLCII"), Social Leverage Capital Fund III, LP ("SLCIII") and Social Leverage Capital Fund IV, LP ("SLCIV") are all distinct entities from Social Leverage, LLC ("SL"). Social Leverage is not a registered investment advisor. SLC, SLCII, SLCIII, SLCIV, SLG and SL have used the logo and branding of Social Leverage with the permission of Social Leverage Group, LLC.