Social Leverage Letter | Issue #31

NextGen Web, Using Nature to Build Culture, Failure as a Resource, Creativity and Play

The Social Leverage Letter is a weekly newsletter for early-stage seed startups and investors. Receive it directly in your inbox every Sunday. Subscribe now.    

 “Creativity is not an ability that you either have or do not have. It is, for example, and this may surprise you, absolutely unrelated to IQ, provided you're intelligent above a certain minimal level.”

~ John Cleese 

READING

Next Gen Internet worth $13 trillion

Unlike pure virtual reality, the metaverse will combine the physical and digital world in a sustained and immersive way. 

Why it matters: Building the metaverse will use blockchains, crypto, and NFT’s; requiring a massive increase in compute.

  • The Web3 metaverse is still in the early stages of development.

  • Web3 requires computational efficiency improvement 1,000x from today's levels.

  • Total metaverse users could reach 5 billion.

Nature Calls

In Businesses Turn to Nature in a Bid to Restore Company Culture, Sam Forsdick explores how companies are finding novel ways to preserve their culture.

Why it matters: Culture is the glue that binds companies together. The pandemic presented challenges that demand new solutions as most of the world moves to a hybrid working environment.

  • Remote working has made it harder to preserve company culture.

  • Reducing flexibility is now unpopular.

  • It's time to address the energy and vibe lost over the last two years.

From our blog

Trust drives great workplaces. Failure can destroy trust, but how you deal with it sets the tone for the entire organization. 

LISTENING:

In addition to what it's like launching and raising during a pandemic, Howard and Josh touch on the ever ongoing war for talent. Every category is fighting the war for engineers, marketers, and operators. If you're building out your engineering team you're fighting these talent wars nonstop. But at the end of the day, winning the talent war is about relationships.

Josh Guttman of Small Door on Reimagining the Veterinary Experience and the War for Talent (EP.195)

Listen to this episode from Panic with Friends - Howard Lindzon on Spotify. My good friend Josh is the co-founder and CEO of Small Door, a startup that is completely overhauling the pet care industry with a tech-infused membership model. It’s a magical bricks-and-mortar meets software experience. And we go deep on what it takes to build a retail-physical-software company smack in the middle of a global pandemic. Prior to co-founding Small Door, Josh was a successful investor at Softbank, and before that he was part of the management team at public company Outbrain ($OB). I’m a personal investor in the company, so let’s just say Josh is probably going to need a bigger door when I bring my horse in to his West Village location.   Guest - Josh Guttman, Founder at Small Door  howardlindzon.com, smalldoorvet.com  Twitter: @howardlindzon, @PanicwFriends, @JGut, @SmallDoorVet, @knutjensen  linkedin.com/in/joshguttman  #fintech #invest #investment #venturecapital #stockmarket #finance  Show Notes: (00:38) – Intro (03:10) – Welcome Josh (06:15) – Disrupting pet care (09:26) – Planning, research and executing (10:49) – Launching in a pandemic (13:08) – Reaching profitability (16:18) – Scaling brick and mortar (22:21) – High-end offerings (27:15) – Working on something mission driven (28:37) – The war for talent (32:56) – Fundraising during a pandemic (34:12) – Dealing with Private Equity (39:59) – Wrapping it up (40:53) – Closing thoughts

Daniel Ross facilitates an amazing discussion on understanding creativity with John Cleese and Rory Sutherland. They cover finding your creative style, the power of your subconscious, our obsession with the obvious, and much more. 

WATCHING:

Go behind the scenes with Chef Nyesha Arrington and see how the sausage...er... steak is made!

Social Leverage Palooza 2022

WHAT WE'RE READING

Here's what caught our eye over the past week.

JOB BOARD

Explore openings at our portfolio companies: 

Featured Jobs:

Check out all of our portfolio companies at Social Leverage.

© 2017-2021 All Rights Reserved, Social Leverage LLC.

Affiliate Disclosure: Social Leverage Group, LLC ("SLG"), Social Leverage Capital Fund I, LP ("SLC"), Social Leverage Capital Fund II, LP ("SLCII"), Social Leverage Capital Fund III, LP ("SLCIII") and Social Leverage Capital Fund IV, LP ("SLCIV") are all distinct entities from Social Leverage, LLC ("SL"). Social Leverage is not a registered investment advisor. SLC, SLCII, SLCIII, SLCIV, SLG and SL have used the logo and branding of Social Leverage with the permission of Social Leverage Group, LLC.