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- Social Leverage Letter | Issue #46
Social Leverage Letter | Issue #46
Walla Lands Series A, Streamlining the Hiring Process, Investing in Talent, and Building a Sales Juggernaut
A weekly newsletter for early-stage seed startups and investors.
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UPFRONT
Portfolio Company Walla Software Lands $13M Investment to Help Boutique Fitness Studios Adapt To A New Normal
Our San Diego based portfolio company Walla (Fund III), the all-in-one studio management software for boutique fitness businesses raised an $8M Series A round, on top of a previous $5M seed round. We participated in the round and led the pre-product seed round as COVID began in 2020.
Software continues to eat the world from every angle and corner. Walla’s boutique studio software is built to save time, capture more revenue, and delight studio clients. Walla is the only studio management software using behavioral psychology to nurture client loyalty, community, and retention in one easy-to-use platform for both studios and clients.
The company was co-founded by Laura Munkholm and Doug Hecht. Doug and Howard have invested together in San Diego for a long time.
This category has been long dominated by Mind Body which is a legacy, clunky, customer despised, now private equity-owned software company that Doug had been an executive with after selling his company to them in the past.
Built during COVID, Walla’s software allows boutiques to go virtual as well.
We are excited for Laura and Doug. The rest of the details are here.
READING
Bad hiring decisions are expensive. A bad hiring process designed to avoid bad hires can be even more expensive in the long run. HBR looks at five ways to streamline the hiring process to hire highly productive employees who are often overlooked by your competitors.
Is there a place in the modern world for the ‘jack-of-all-trades’? In a world of dogmatic specialists, it’s the generalist who ends up running the show.
Take a tour of a Maryland indoor-farm. The farm belongs to Bowery Farming, and grows hundreds of thousands of plants, including kale, arugula, butterhead lettuce, and basil. This is the company's third farm. Its largest, 100x bigger than the Maryland farm, is located in Kearny, New Jersey.
LISTENING
Entrepreneur First, or EF, is a ‘talent investor’ – meaning pre-team, pre-idea. They deploy money to the individual rather than the company. They’re an incubator of ideas and teams with the goal of creating companies that without help from EF, wouldn’t exist.
WATCHING
Lars Nilsson, VP of Sales Development for Snowflake discusses what he’s learned about sales from his experiences at five separate companies he helped go public. His insights provide perspective on how to build sales organizations.
DEAL FLOW
The latest venture funding from around the globe:
Quartr extends seed round to $7M plus
Virtual Avatar Firm Hologram Raises $6.5M Seed Round
Steelhead Technologies Raises $2.2M Seed Round
Onramp Invest Raises $7M in Series A Funding
Swedish pet insurtech raises €11M Series A for four-legged friends' health and well-being
CRYPTO CORNER
News on Crypto/web3:
2022: When Web3 And Cannabis Collide
Web3 & Blockchain At Shell
Building on the Blockchain? Here's What You Need to Know
Beginner's Guide to Blockchain Interoperability
How DAOs will transform the future of web3
JOB BOARD
Explore openings at our portfolio companies:
Featured Jobs:
Check out all of our portfolio companies at Social Leverage.
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Affiliate Disclosure: Social Leverage Group, LLC ("SLG"), Social Leverage Capital Fund I, LP ("SLC"), Social Leverage Capital Fund II, LP ("SLCII"), Social Leverage Capital Fund III, LP ("SLCIII") and Social Leverage Capital Fund IV, LP ("SLCIV") are all distinct entities from Social Leverage, LLC ("SL"). Social Leverage is a registered investment advisor. SLC, SLCII, SLCIII, SLCIV, SLG and SL have used the logo and branding of Social Leverage with the permission of Social Leverage Group, LLC. This newsletter reflects the personal opinions, and viewpoints of Social Leverage, LLC employees and guests. It should not be regarded as a description of advisory services provided by Social Leverage, LLC, or performance returns of any Social Leverage, LLC clients. The views reflected are subject to change at any time without notice. Nothing in this website/newsletter constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, or investment strategy is suitable for any specific person.