Social Leverage Letter | Issue #48

Manage Boards & Investors, Tech Layoffs, Burn Multiples, and a Trip Down Rally Road

A weekly newsletter for early-stage seed startups and investors.  

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UPFRONT

Surf’s Up! Surfboard is Live… Take the Pain out of Managing Startup Boards and Investors

Social Leverage portfolio company Surfboard (Fund IV) is now live. Surfboard helps founders manage communications with their board and investors by providing an integrated system of record. Their software drives your company forward by getting the most value from your key stakeholders – all managed through a single platform.

Most startup boards are high-effort, high-stress and low utility exercises in futility. Meetings are infrequent and crammed with information. Communication with founders, the board, and investors is scattered between several tools, or lost somewhere on Google Drive or Dropbox. Surfboard’s SaaS fixes this in a single, easy-to-use dashboard. 

“As a former founder, I personally experienced the challenges of effectively managing a board from within an email inbox.  It was also difficult to pull content together, and even harder to consistently communicate updates outside of board sessions,” said Social Leverage General Partner Gary Benitt. “I was excited to partner with Chuhan as I share her vision for modernizing governance; and specifically, quality engagement with board members and other stakeholders.”

You can sign up for free here. Surfboard has built a product that’s intuitive and easy to use. And they’ve prepared a self-guided product tour for you and your investors to get started without friction.

Andy Warhol's 1969 Campbell's Soup sold on Rally in less than 10 minutes...

READING 

The 2010s were a booming decade for the tech sector, but so far, 2022 has been a year of bust that has dragged the industry back down to Earth. The sector’s pendulum swing towards contraction has been just as swift and dramatic as its meteoric ascent.

Most startups are staring death in the face within 18 to 24 months. And any mistakes will only accelerate that pace. Efficiency is now the name of the game, and burn multiple is the gold standard for managing it. For each dollar burned, you need a new dollar in subscription revenue. 

WHAT ELSE WE'RE READING

Here's a few other stories that caught our eye over the past week.

LISTENING

Rob Petrozzo, Co-Founder and Chief Product Officer at Rally (Fund III), joined our general partner Howard Lindzon on a special episode of Panic with Friends. The dual podcast aired on Rally’s new podcast, The Best Money I Ever Spent as well. Rob’s spent the last several years building Rally into an amazing platform that makes fractional investing safe, easy, and accessible for everyone.

Rob Petrozzo of Rally on a Panic with Friends Dual Podcast Special (EP.212)

Listen to this episode from Panic with Friends - Howard Lindzon on Spotify. I’m stoked to have my good friend Rob Petrozzo, Co-Founder and Chief Product Officer at Rally on this special episode of Panic with Friends. It’s the first Panic with Friends dual podcast, so it won’t be a format you’re used to. A lot more of me as Rob dual tracks this episode for Rally’s new podcast, The Best Money I Ever Spent. Rob’s spent the last several years building Rally into an amazing platform that makes fractional investing safe, easy, and accessible.  Guest - Rob Petrozzo, Co-Founder and CPO at Rally, Host of The Best Money I Ever Spent Podcast  howardlindzon.com, rallyrd.com  Twitter: @howardlindzon, @robpetrozzo, @OnRallyRd, «BestMoneyPod, @knutjensen, @PanicwFriends  Podcast: The Best Money I Ever Spent Spotify: https://open.spotify.com/show/3vwvQoGUbP7FKAbuvkYemA linkedin.com/in/robpetrozzo #fintech #invest #investment #venturecapital #stockmarket #finance  Show Notes: Introduction (00:42) Welcome Rob (03:08) Thinking changed from 5 years ago (04:08) Living through market cycles (05:13) Domain experience counts (06:20) Cutting Signal from Noise (07:46) Survival matters (10:05) Starting Rally (11:40) The ICO craze (12:52) Fractional Warhol (15:46) Culture and the future (16:35) What we spend our money on (18:54) A different type of bear market (21:26) Gary Vaynerchuk’s ear (22:26) The ‘right’ community (23:06) ‘Mobile First’ generation (29:40) Nailing the UI (30:17) Rethinking the desktop (31:42) Hitting peak ‘Mobile’ (36:15) Betting on guys who survived before (37:40) DAOs - small is the new big (40:50) Passionate about comedy (41:48) NFT meets DAO meets Community (42:41) Howard’s favorite investor (48:49) The future of venture (49:09) Next breed of crossover investors (49:54) The one that got away (52:28) Thoughts on bootstrapping (54:10) Closing thoughts (55:57) Wrapping up (59:38)  Previous Panic: Rob Petrozzo of Rally: Classic Cars, Dinosaur Bones, and Crypto Punks (EP.171) October 14, 2021

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Affiliate Disclosure: Social Leverage Group, LLC ("SLG"), Social Leverage Capital Fund I, LP ("SLC"), Social Leverage Capital Fund II, LP ("SLCII"), Social Leverage Capital Fund III, LP ("SLCIII") and Social Leverage Capital Fund IV, LP ("SLCIV") are all distinct entities from Social Leverage, LLC ("SL"). Social Leverage is not a registered investment advisor. SLC, SLCII, SLCIII, SLCIV, SLG and SL have used the logo and branding of Social Leverage with the permission of Social Leverage Group, LLC.