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A Grassy Event, Death by a thousand substacks, & Trading Platform eToro Taps Goldman Sachs as It Plans for US IPO

The Social Leverage Letter | Issue #166

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The Grass League's (Fund IV) Troon Access GL Championship in Tempe, Arizona, offered a unique nighttime par-3 golf tournament featuring unconventional elements like LED lighting, live music, and lively atmospheres. The event showcased exciting competition and a fun, festival-like vibe, culminating in a thrilling playoff victory by the Tampa Bay Swamp Dawgs.

Tyler Denk, CEO and Co-Founder of Beehiiv (Fund IV) gives a thoughtful critique of Substack's evolution from empowering independent writers to operating as a platform prioritizing its own brand and social app ambitions. By controlling user relationships, limiting data access, and employing tactics that erode writer independence, Substack's model mirrors social network playbooks, creating misaligned incentives and dependency for publishers while benefiting its top earners at the expense of smaller creators.

eToro is planning a US IPO with Goldman Sachs, aiming for a valuation above its previous $3.5 billion funding round, potentially in the second quarter of 2025. The trading platform, which offers stock and cryptocurrency trading to over 38 million users globally, previously abandoned a $10.4 billion SPAC deal in 2022 and recently settled regulatory issues with the SEC in the US.

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