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The Social Leverage Letter | Issue #211

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In 2020, NFL Network suspended Ian Rapoport for two weeks after he posted a lighthearted Manscaped ad on Instagram, which violated network sponsorship rules—specifically because Manscaped (Fund III) competed with Gillette, an NFL sponsor. At the time, many assumed his suspension was tied to COVID reporting, but five years later, the punishment looks absurd given how commonplace personal brand promotions are among sports media figures today.
375ai raised $10 million to build a decentralized real-world data network, with participation from 6th Man Ventures (SLAF) alongside Delphi Ventures, Strobe Ventures (SLAF), and HackVC. 6MV and Stobes’s involvement underscores its continued focus on early-stage DePIN and Solana ecosystem projects, backing 375ai’s mission to democratize real-world data collection and power AI applications through decentralized infrastructure.
Danny Frenkel, co-founder of Punchup (Fund IV), describes his vision to make the platform “the Amazon of live entertainment” by unifying the fragmented ticketing ecosystem. Built to give comedians direct ownership of their audiences and data, Punchup uses analytics and built-in communication tools to help artists understand fans, promote shows, and sell tickets more efficiently—bridging the gap between live performance and digital engagement.
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