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The Social Leverage Letter | Issue #193

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3 articles & 2 videos

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READING

The Multicoin (SLAF) team explores how crypto rails have enabled a surge in user-generated assets (UGAs) and unlocked entirely new trading modalities that move beyond traditional brokerage interfaces. It highlights emerging platforms like pump.fun, Zora, and Telegram bots, and novel UX paradigms like doomscroll feeds, livestream tokens, and Tinder-inspired swipes—all of which blend trading, entertainment, and social interaction. They argue that the future of finance will be deeply embedded across all software, where attention drives liquidity, and new interfaces create major opportunities for breakout consumer products.

Punchup (Fund IV), a live entertainment and ticketing platform focused on comedy, raised a $2.3M seed round led by us at Social Leverage to expand into music, magic, and live podcasting. Founded by ex-Meta and Apple engineers, the company offers fan analytics, seamless ticketing, and exclusive content from top comedians like Mark Normand and Joe List.

EVWire founder Jaan Juurikas grew his EV-focused newsletter from 100 to over 13,500 subscribers—achieving 238% growth—by migrating to beehiiv’s (Fund IV) all-in-one platform. Without any coding or external funding, he built a full media ecosystem featuring stock trackers, company profiles, and multi-vertical news feeds, proving that solo creators can scale industry-specific platforms using no-code tools and community-driven strategies.

WATCHING

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