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The Social Leverage Letter | Issue #221

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READING
Manscaped (Fund III) is making its first-ever national Super Bowl appearance with a new campaign and brand platform (“Mancare Your Everywhere”), signaling a shift from groin-only grooming to a broader, head-to-toe grooming brand. The spot will air just before kickoff on NBC as a bold statement that the company has “arrived.”
II. $2M MRR
Beehiiv (Fund IV) announced it has surpassed $2M in monthly recurring revenue, reflecting four years of intense building, setbacks, and pivots. The post highlights early struggles, rapid growth, a mid-2025 reset to improve efficiency, and the company’s renewed momentum heading into 2026.
Punchup Live (Fund IV) raised a $2.1M strategic round led by Marquee Ventures to modernize live entertainment with data-driven ticketing, pricing, and audience analytics. The funding will support product expansion, partnerships, and tools that help comedians and creators better monetize and understand their audiences.
WATCHING
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