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The Social Leverage Letter | Issue #188

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3 articles & 1 video

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READING

Frec (Fund IV) has surpassed $280 million in customer assets and is launching a new long/short direct indexing product for retail investors, starting at $100K minimums. This strategy—once limited to the ultra-wealthy—offers customizable market exposure and significantly greater tax loss harvesting potential, aiming to democratize advanced portfolio construction.

Louis Corneloup grew his AI-focused newsletter, Techpresso, from zero to 300,000 subscribers in two years by leveraging Reddit, paid growth tools, and eventually switching to beehiiv for its robust API and infrastructure. After early challenges with platform bans and email deliverability, he now runs a profitable newsletter business full-time and plans to launch additional publications using Beehiiv’s (Fund IV) tools.

Nayya (Fund III) has partnered with benefits administration provider Selerix to embed its AI-powered decision support tool, Nayya Choose, directly into the Selerix platform. This integration will provide employees with personalized, year-round benefits guidance based on their individual needs, while helping brokers, carriers, and employers deliver more informed, streamlined enrollment experiences.

WATCHING

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