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The Social Leverage Letter | Issue #200

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A Punchup Live (Fund IV) study found Instagram has become the most influential platform for driving stand-up comedy ticket sales, with its share up nearly 15% year-over-year, while Facebook’s influence is slipping and TikTok and YouTube show only modest gains. Industry experts say Instagram’s discovery tools, Reels, and direct promo features make it especially effective, though comics are advised to diversify across platforms and focus on building direct fan connections through email.
Silver Golub & Teitell LLP partnered with fintech platform 11th.com (Fund IV) to help clients automatically recover securities class action settlements, addressing the billions left unclaimed each year. The collaboration combines SGT’s class action expertise with 11th.com’s automated technology, giving investors an easy way to connect accounts and receive payouts seamlessly.
Manscaped (Fund III) launched its “Send Face Pics Instead” campaign to expand from groin grooming into the face-shaving market, using humor and research to encourage men to send face photos instead of unsolicited explicit ones. The campaign, backed by studies and rolled out across TV, dating apps, out-of-home, and creator-led content, positions Manscaped as a challenger brand in the face category while reinforcing its playful, culture-savvy voice.
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