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Venture Capital as Psychology, Commonwealth's New Funding Portal, Louis CK Teams up with PunchUp
The Social Leverage Letter | Issue #154
Ethan Berk
September 15, 2024
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3 articles, 1 video, and 1 podcast.
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READING
Commonwealth (Fund IV), a micro-share company revolutionizing horse racing partnerships by offering a crowdfunding platform for racehorse ownership. By leveraging Regulation CF, they allow investors to purchase 5% to 50% stakes in elite horses, streamlining the process and reducing the timeline for forming partnerships. Their model enables both small-scale investors and industry giants to participate, while Commonwealth handles all logistics, allowing owners to focus on racing and management.
Social Leverage led the seed round for PunchUp (Fund IV), a platform described as "Shopify for Comedians," empowering comedians by giving them control over their email and data. With Louis CK joining the platform, PunchUp is set to expand further, offering fans a personalized comedy feed and soon, direct ticketing options, as it continues to grow as a creator-centric network.
Scott Hartley, co-founder and Managing Partner at Everywhere Ventures (SLAF), explores motivations behind founder behavior, particularly on social media, using the R.I.C.E. framework: Reward, Ideology, Coercion, and Ego. He argues that investors should prioritize founders driven by Reward (seeking outcomes like success or money) or Ideology (building based on core beliefs), while avoiding those motivated by Coercion (manipulation) or Ego (narcissism).
LISTENING
I. Brick by Brick: Building Winning Sales Teams w/ Justin Roberts (early @ SFDC, Box, Lever, SignalFX)
WATCHING
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